Date: 3 months ago   Category: Economy

MasterCard has denied information on the agreement with Google on data transmission - RIA Novosti, 9/3/2018


MasterCard payment card. Archival photo
MOSCOW, 3 Sep — RIA Novosti. The MasterCard system in the course of commission of transaction receives data only on the name of the retailer and total amount of purchase, but not information on separate goods therefore the company doesn't provide data for measurement of advertizing efficiency in relation to certain consumers, have told RIA Novosti in the press service of MasterCard.© of the Photo: Mastercard Mastercard will introduce SelfiePay in Russia and "clever" примерочныеВ Friday the agency Bloomberg has reported that Google and MasterCard as a result of four years' negotiations have concluded the secret agreement on data transmission on operations of users of payment service provider thanks to what advertisers of Internet giant have had an opportunity to analyze whether clients of MasterCard bought the goods advertized by search engine. According to the agency, Google conducted similar negotiations with other payment service providers, but isn't reported about their results. "Data on the program to which refer in material are incorrect. Our system is arranged so that we don't obtain data on the separate goods entering the general basket upon purchases both offline and online. It meets expectations of confidentiality of both buyers, and sellers worldwide. In the course of transaction commission we see the name of the retailer and total amount of purchase, but not separate goods and services entering her" — have reported in MasterCard. Within service in media the information on the trends based on the average check and sales volumes without binding to the specific client is provided to the analysis has explained in the company.© AP Photo/Bill Sikes, file MasterCard has taken out the patent for technology of a binding of the account to cryptocurrency "We don't provide data which allow to monitor advertizing or even to measure its efficiency in relation to certain consumers. Our service media of the analysis allows sellers and their authorized service providers to estimate efficiency of the advertizing campaigns. Sellers provide us information on the advertizing campaigns, in particular dates of their start and end, and Mastercard, in turn, provides them the analysis of tendencies of expenditure of means for this period" — have added in the press service. MasterCard Inc company. — the operator of one of the largest payment service providers in the world. The number of the transactions which are carried out by means of this payment service provider exceeds 22 billion a year. Russia and Mastercard: 20 years of achievements

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